The article "Eyes on Tech! Media Entrepreneurship and the Relevance of Technology in Business Model" by Prof. Andreas Will, Britta Gossel and Julian Windscheid has been published. In the volume "Media Management Matters. Challenges and Opportunities for Bridging Theory and Practice", edited by Ulrike Rohn (University of Tallinn) and Tom Evens (University of Ghent), the authors show results of an empirical study to illustrate how future technologies already affect business models in the media industries.
News
TU Ilmenau / Michael Reichel
Contact
Prof. Dr. Andreas Will
Head of Department