Teaching staff
Univ. Prof. Dr. rer. pol. habil. Anja Geigenmüller
Head of Marketing Department at the Technische Universität Ilmenau
Learning objectives
The participants will repeat and expand their knowledge of strategies and instruments of market-oriented corporate management. Building on this, they acquire in-depth knowledge of the basics and decision-making fields of professional sales management.
Brief description
- Principles of marketing as market-oriented corporate management
- Marketing goals and strategies
- Marketing Tools
- Customer management and sales
- Methods of market research
Long description
The offer is aimed at responsible persons from companies who want to expand their knowledge with current marketing know-how, especially regarding strategies of market cultivation, sales and customer management. The teaching and exercise units support the participants in understanding marketing as a strategic task and in developing and implementing long-term measures and checking their effectiveness. The advanced training unit offers an overview of corresponding goals and strategies, shows the implementation and mutual linkage of marketing instruments using current case studies and deals with success factors and methods of their determination. An extensive range of exercises serves as a detailed reflection of marketing decisions and should give participants the opportunity to apply contents to their field of work.
Access requirements
None
Prices, place & duration
The attendance events usually take place in seminar hotels in Erfurt and cover a total of 2 days. The participation fee is 1,300.00 EUR net per participant (1547.00 EUR gross) without accommodation costs. Discounts within a course for several participants of the same company are possible.