You don't just want to use media, you also want to understand how music and videos get onto your smartphone, find out how the camera and display work, and how you can move around in a virtual audiovisual space with headphones and VR glasses?

And maybe you even want to contribute to technological advancements in media engineering?

Then the Bachelor of Media Engineering is just the right degree for you!

Short profile

Bachelor of Arts
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Restrictions on admission
Standard period of study-Icon
Standard period of study
6 semester
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Start of studies
October 1
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Basic internship
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Credit points
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Teaching language

Brief description


Whether news, social media updates or YouTube videos: Media accompany us constantly and almost everywhere in our everyday lives. Not only traditional media companies, but also public service organizations, industrial companies, and NGOs depend on experts in communication to present them in the media in a way that is effective for advertising.

In the Applied Media and Communication Studies program, you will be trained as a communications professional. The university course will provide you with theoretical and methodological knowledge and enable you to understand communication in its entirety. You will develop strategic and analytical thinking and a high level of problem-solving skills. You learn to communicate effectively and purposefully. In media projects you apply your knowledge in practice, write press releases, organize events or develop PR strategies.

The technical and economic part of the course also gives you a basic understanding of how a company operates and enables you to understand the basic features of technical products and services and to market them in a targeted manner. In the competitive job market of communication professions, this interface competence will give you a real competitive advantage.

As a graduate:in applied media and communication science, a wide range of career prospects are open to you: You work in a media company, are responsible for the internal and external communication of a company, sell products in online marketing, manage social media channels or implement advertising campaigns for customers.

Application with German certificates

Application with foreign certificates


What I particularly like about my studies is that scientific and practical areas of application are intertwined.

Christian Weber

Why Ilmenau?

Applied media and communication science is a university course with a lot of practical experience. Already during your studies, you will implement communication concepts for real clients and establish contacts in the media industry.

From the 4th semester onwards, you can specialize in fields of application such as journalism, PR or media management as part of your career orientation. You write articles, realize campaigns and plan events. You can apply your know-how in numerous clubs on campus. You have the chance to produce your own radio reports, manage social media accounts or organize major events such as Thuringia's first sustainable music festival. These achievements can be credited toward your degree.

Shortly before your bachelor thesis, you can put together your own internship semester individually. During this time, you attend courses that are of particular interest to you, complete internships at companies or spend part of your studies abroad. The Institute for Media and Communication Studies maintains numerous university partnerships in Europe, Asia and America. There is also the possibility to complete your studies as a double degree program with the Universitas Atma Jaya Yogyakartaand spend a year in Indonesia to study.

Ann-Kathrin and Nick study Applied Media and Communication Science at the TU Ilmenau

Through Ilmenau with Janine and Marcel

Janine and Marcel take you on an exciting tour of the campus of the TU Ilmenau and through Ilmenau itself. They describe how they live and study in Ilmenau, give numerous leisure tips and insights into the study location of the TU Ilmenau and take you to hidden places in the city.

(This video was created as part of a campaign by the  Campus Thüringen, the official portal for choosing a course of study in Thuringia. Further insights into the study locations in Thuringia can be found at hier. © Pixelpakete GbR)

Content of Study

Communication science theories (e.g. media content research, communicator research, reception and impact research)

11 %

Communication science methods (e.g. statistics, quantitative and qualitative methods, computational methods, research seminar)

17 %

Communication science professional field qualification (e.g. professional field specialisation, media project, project management, specialist internship, stay abroad, English - specialist language media)

25 %

Media and information technologies (e.g. web technologies, applied media technology, mathematics, applied media informatics track or applied business informatics track)

17 %

Media business and media law (e.g. business administration, economics, media management, online marketing, media law)

22 %

Bachelor thesis (including exposé and colloquium)

8 %
Detailed subject overview: Bachelor Applied Media and Communication Studies (Module Liste)

Practice during studies

There is no mandatory basic internship necessary. The specialist internship in the 5th semester lasts 22 weeks and can be completed in companies at home and abroad.

Fields of work

  • Public Relations
  • Marketing
  • Media consulting
  • Communication Research
  • Event and project management
  • Journalism
  • Media Production
  • e-learning
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What students say...

"...Very broad course of study in which you learn everything from programming and media psychology, to marketing and practical workshops..." | More ReviewsLink



Program coordinator

Rohangis Mohseni

 +49 3677 69-4739

Study organisation

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