The course of studies Applied Media and Communication Science is a social science oriented course of studies. It is characterized by the integration of teaching content from the fields of communication, technology and economics (Ilmenau Model). Theoretical, methodical and application-oriented knowledge is imparted in order to prepare students comprehensively for the practice of different communication professions.
The media technology and practical training is carried out in close cooperation with media companies and other organisations in the communications sector. With the scientific qualifications, students also acquire instrumental skills, e.g. in dealing with modern media technologies.
The course of studies conveys:
- Methodical knowledge of the analysis of communication processes and media
- Theoretical and empirical knowledge of the structure, function and development of the media system
- Analytical, strategic and evaluative skills for professional activities in segments of public communication
- skills in planning, designing and evaluating different media products (radio, television, multimedia and online)
A successful course of study leads to the professional qualification "Bachelor of Arts". It qualifies for the Master's degree course Media and Communication Science/Media and Communication Science, which builds on this.
Communication science theories (e.g. media content research, communicator research, reception and impact research)
Communication science methods (e.g. statistics, quantitative and qualitative methods, computational methods, research seminar)
Communication science professional field qualification (e.g. professional field specialisation, media project, project management, specialist internship, stay abroad, English - specialist language media)
Media and information technologies (e.g. web technologies, applied media technology, mathematics, applied media informatics track or applied business informatics track)
Media business and media law (e.g. business administration, economics, media management, online marketing, media law)
Bachelor thesis (including exposé and colloquium)