Short profile

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Graduation
Bachelor of Arts
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Restrictions on admission
none
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Standard period of study
6 semester
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Start of studies
October 1
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Basic internship
none
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Credit points
180
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Teaching language
German
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Application
May 16 - July 15 | January 16 - July 15 (International Students)
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Double degree possible | Indonesia

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Description

The course of studies Applied Media and Communication Science is a social science oriented course of studies. It is characterized by the integration of teaching content from the fields of communication, technology and economics (Ilmenau Model). Theoretical, methodical and application-oriented knowledge is imparted in order to prepare students comprehensively for the practice of different communication professions.

The media technology and practical training is carried out in close cooperation with media companies and other organisations in the communications sector. With the scientific qualifications, students also acquire instrumental skills, e.g. in dealing with modern media technologies.

The course of studies conveys:

- Methodical knowledge of the analysis of communication processes and media

- Theoretical and empirical knowledge of the structure, function and development of the media system

- Analytical, strategic and evaluative skills for professional activities in segments of public communication

- skills in planning, designing and evaluating different media products (radio, television, multimedia and online)

 

A successful course of study leads to the professional qualification "Bachelor of Arts". It qualifies for the Master's degree course Media and Communication Science/Media and Communication Science, which builds on this.

Content of Study

Communication science theories (e.g. media content research, communicator research, reception and impact research)

11 %

Communication science methods (e.g. statistics, quantitative and qualitative methods, computational methods, research seminar)

17 %

Communication science professional field qualification (e.g. professional field specialisation, media project, project management, specialist internship, stay abroad, English - specialist language media)

25 %

Media and information technologies (e.g. web technologies, applied media technology, mathematics, applied media informatics track or applied business informatics track)

17 %

Media business and media law (e.g. business administration, economics, media management, online marketing, media law)

22 %

Bachelor thesis (including exposé and colloquium)

8 %
Detailed subject overview: Applied Media and Communication Studies (Bachelor)
 

What I particularly like about my studies is that scientific and practical areas of application are intertwined.

Christian Weber

Practice during studies

There is no mandatory basic internship necessary. The specialist internship in the 5th semester lasts 22 weeks and can be completed in companies at home and abroad.

Fields of work

  • public relations
  • Marketing
  • Media consulting
  • Communication Research
  • Event and project management
  • Journalism
  • Media Production
  • e-learning


Ann-Kathrin and Nick study Applied Media and Communication Studies at the TU Ilmenau

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What students say...

"...Very broad course of study in which you learn everything from programming and media psychology, to marketing and practical workshops..." | More ReviewsLink

 

Further Information

Contact

Student advisory service

Dr. Christina Schumann

+49 3677 69-4678

Study organisation

Dipl.-Ing. Susanne Puschnerus

+49 3677 69-4647

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