Short profile

Bachelor of Arts
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Restrictions on admission
Standard period of study-Icon
Standard period of study
6 semester
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Start of studies
October 1
Basic internship-Icon
Basic internship
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Credit points
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Teaching language
April 16 - September 15 | January 16 - May 15 (International Students)

Application with German certificates

Application with foreign certificates


The course of studies Applied Media and Communication Science is a social science oriented course of studies. It is characterized by the integration of teaching content from the fields of communication, technology and economics (Ilmenau Model). Theoretical, methodical and application-oriented knowledge is imparted in order to prepare students comprehensively for the practice of different communication professions.

The media technology and practical training is carried out in close cooperation with media companies and other organisations in the communications sector. With the scientific qualifications, students also acquire instrumental skills, e.g. in dealing with modern media technologies.

The course of studies conveys:

- Methodical knowledge of the analysis of communication processes and media

- Theoretical and empirical knowledge of the structure, function and development of the media system

- Analytical, strategic and evaluative skills for professional activities in segments of public communication

- skills in planning, designing and evaluating different media products (radio, television, multimedia and online)


A successful course of study leads to the professional qualification "Bachelor of Arts". It qualifies for the Master's degree course Media and Communication Science/Media and Communication Science, which builds on this.

Content of Study

Communication science theories (e.g. media content research, communicator research, reception and impact research)

11 %

Communication science methods (e.g. statistics, quantitative and qualitative methods, computational methods, research seminar)

17 %

Communication science professional field qualification (e.g. professional field specialisation, media project, project management, specialist internship, stay abroad, English - specialist language media)

25 %

Media and information technologies (e.g. web technologies, applied media technology, mathematics, applied media informatics track or applied business informatics track)

17 %

Media business and media law (e.g. business administration, economics, media management, online marketing, media law)

22 %

Bachelor thesis (including exposé and colloquium)

8 %
Module List (Curriculum): Bachelor Applied Media and Communication Studies (Module Liste)

What I particularly like about my studies is that scientific and practical areas of application are intertwined.

Christian Weber

Practice during studies

There is no mandatory basic internship necessary. The specialist internship in the 5th semester lasts 22 weeks and can be completed in companies at home and abroad.

Fields of work

  • Public Relations
  • Marketing
  • Media consulting
  • Communication Research
  • Event and project management
  • Journalism
  • Media Production
  • e-learning

Ann-Kathrin and Nick study Applied Media and Communication Science at the TU Ilmenau

Through Ilmenau with Janine and Marcel

Janine and Marcel take you on an exciting tour of the campus of the TU Ilmenau and through Ilmenau itself. They describe how they live and study in Ilmenau, give numerous leisure tips and insights into the study location of the TU Ilmenau and take you to hidden places in the city.

(This video was created as part of a campaign by the  Campus Thüringen, the official portal for choosing a course of study in Thuringia. Further insights into the study locations in Thuringia can be found at hier. © Pixelpakete GbR)

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What students say...

"...Very broad course of study in which you learn everything from programming and media psychology, to marketing and practical workshops..." | More ReviewsLink



Programme coordinator

Rohangis Mohseni

 +49 3677 69-4739

Study organisation

Dipl.-Ing. Susanne Puschnerus

+49 3677 69-4647

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