Previous versions of study and examination regulations are provided on the intranet .
Media economics is to a large extent a business studies course. The special feature of this course of study is the imparting of knowledge, skills and practical abilities in the fields of economics and law, media technology and media studies. This interdisciplinary approach is intended to enable graduates to design and manage business processes on their own responsibility and in interdisciplinary cooperation with business economists, media technologists, media scientists and partners from other disciplines, taking particular account of media-specific issues.
The bachelor's programme teaches basic specialist knowledge. In the advanced semesters, introductory courses are offered in specialised subjects, especially in business administration. A successful study leads to the professional qualification "Bachelor of Science". It qualifies for the subsequent Master's degree course.
Economics (e.g. finance, marketing, micro- and macroeconomics, production economics, accounting, business management)
Media (e.g. Applied Media Technology, Introduction to Communication Studies, Introduction to Media Law, Media Management, Media Markets & Digitalisation)
Law (e.g. Introduction to Law, Fundamentals of Business Law)
Mathematic foundations (e.g. mathematics for economics and social sciences, statistics)
Elective area Business and Media (e.g. Innovation Management, Service Marketing, Sports Economics & Event Management, Tax Studies or Semester Abroad)
Elective area Soft Skills | Studium Generale | Languages
Bachelor thesis, proseminar and Professional internship