You want to understand digital markets and use media specifically to market companies and products?

Develop communication strategies for industrial and medium-sized companies?

Or work as a manager in a media publishing house?

Then study Media Management at the TU Ilmenau!

Short profile

Bachelor of Science
Restrictions on admission-Icon
Restrictions on admission
Standard period of study-Icon
Standard period of study
6 semester
Start of studies-Icon
Start of studies
October 1
Basic internship-Icon
Basic internship
Credit points-Icon
Credit points
Teaching language-Icon
Teaching language

Brief description

Today, a social media presence and a website or are a natural part of the communication of a company, a non-for-profit organization or a public institution. The business success of start-ups, medium-sized companies and industrial enterprises is also determined by the marketing of their products on digital platforms.

Media managers play a key role in deciding which media are used from an economic perspective and how companies position themselves in terms of media. They apply their expertise in economics to media products and understand how a company must position itself in terms of communication in the competitive environment.

The Media Management degree program, the only one of its kind in Germany, not only teaches you the classic fundamentals of economics, but also enables you to understand media markets, use PR content to achieve corporate goals, and design communication strategies. As a future media manager, you will decide which marketing instruments and channels are suitable for the respective company goals. You are familiar with media law specifics for Instagram, YouTube or TikTok and know how media content is produced. In the elective area, you can specialize further. You learn to develop and manage innovative products such as new apps, analyze sales markets or deepen your project management skills.

As a media business graduate, you have a wide range of career options as an expert in the economics of digital media. As a PR manager, you can coordinate the external presentation of a company; as a product manager, you can market new products or work in all areas of a media company; and as a sustainability manager, you can shape the future of companies. You can also contribute your expertise to the development of society's approach to digital media.

Application with German certificates

Application with foreign certificates

The media economics studies offer me the opportunity to work later in a variety of professional fields in the business and media sector.

Lara Müller


Why Ilmenau?

In the Media Business degree program, you will deal with the media and digital business in its entirety. Subjects such as technology marketing, media law, media markets & digitalization or media management prepare you for a leading position in your future working life.

The numerous clubs at the TU Ilmenau offer you an ideal environment to put your knowledge to the test. In the Ilmenau Student Consulting association, you will advise real clients and provide them with communication solutions. In the university's media labs, you'll use modern TV and audio technology and produce TV reports for the student TV station iSTUFF. Or you can help organize the sustainable music festival Ilmpuls and, as communications manager, be responsible for the festival's social media and PR. You can also get involved in organizing the International Student Week in Ilmenau (ISWI), Germany's largest student festival, and make contacts all over the world.

If you are particularly interested in the media industry, you will benefit from the excellent contacts of the Faculty of Business and Media and get to know media companies during your studies.

Caro studies Media Management at the TU Ilmenau

Through Ilmenau with Janine and Marcel

Janine and Marcel take you on an exciting tour of the campus of the Ilmenau University of Technology and through Ilmenau itself. They describe how they live and study in Ilmenau, give numerous leisure tips and insights into the place of study of the Ilmenau University of Technology and take you to hidden places in the city.

(This video was produced as part of a campaign by the Campus Thuringiathe official portal for choosing a course of study in Thuringia. Further insights into the study locations in Thuringia can be found here here. © Pixelpakete GbR)

Content of study

Economics (e.g. finance, marketing, micro- and macroeconomics, production economics, accounting, business management)

28 %

Media (e.g. Applied Media Technology, Introduction to Communication Studies, Introduction to Media Law, Media Management, Media Markets & Digitalisation)

22 %

Law (e.g. Introduction to Law, Fundamentals of Business Law)

6 %

Mathematic foundations (e.g. mathematics for economics and social sciences, statistics)

11 %

Elective area Business and Media (e.g. Innovation Management, Service Marketing, Sports Economics & Event Management, Tax Studies or Semester Abroad)

8 %

Elective area Soft Skills | Studium Generale | Languages

3 %

Bachelor thesis, proseminar and Professional internship

16 %
Detailed subject overview: Media Economics

Practice during studies

There is no mandatory basic internship necessary. The specialist internship in the 6th semester lasts 12 weeks and can be completed in companies in Germany and abroad.

Fields of work

  • Management of media companies
  • Media departments in companies
  • Marketing, public relations
  • Multimedia and advertising agencies
  • Media Production
  • Companies in the games and music industry
  • Management consultancy


Program coordinator

Study organisation

Heide Röseler

+49 3677 69-4054

Related study programs