Short profile

Bachelor of Science
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Restrictions on admission
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Standard period of study
6 semester
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Start of studies
October 1
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Basic internship
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Credit points
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Teaching language

Application with German certificates

Application with foreign certificates


Media economics is to a large extent a business studies course. The special feature of this course of study is the imparting of knowledge, skills and practical abilities in the fields of economics and law, media technology and media studies. This interdisciplinary approach is intended to enable graduates to design and manage business processes on their own responsibility and in interdisciplinary cooperation with business economists, media technologists, media scientists and partners from other disciplines, taking particular account of media-specific issues.

The bachelor's programme teaches basic specialist knowledge. In the advanced semesters, introductory courses are offered in specialised subjects, especially in business administration. A successful study leads to the professional qualification "Bachelor of Science". It qualifies for the subsequent Master's degree course.


Interview with a graduate (PDF for download)

Content of study

Economics (e.g. finance, marketing, micro- and macroeconomics, production economics, accounting, business management)

28 %

Media (e.g. Applied Media Technology, Introduction to Communication Studies, Introduction to Media Law, Media Management, Media Markets & Digitalisation)

22 %

Law (e.g. Introduction to Law, Fundamentals of Business Law)

6 %

Mathematic foundations (e.g. mathematics for economics and social sciences, statistics)

11 %

Elective area Business and Media (e.g. Innovation Management, Service Marketing, Sports Economics & Event Management, Tax Studies or Semester Abroad)

8 %

Elective area Soft Skills | Studium Generale | Languages

3 %

Bachelor thesis, proseminar and Professional internship

16 %
Module List (Curriculum): Media Economics

The media economics studies offer me the opportunity to work later in a variety of professional fields in the business and media sector.

Lara Müller


Practice during studies

There is no mandatory basic internship necessary. The specialist internship in the 6th semester lasts 12 weeks and can be completed in companies in Germany and abroad.

Fields of work

  • Management of media companies
  • Media departments in companies
  • Marketing, public relations
  • Multimedia and advertising agencies
  • Media Production
  • Companies in the games and music industry
  • Management consultancy

Caro studies Media Management at the TU Ilmenau

Through Ilmenau with Janine and Marcel

Janine and Marcel take you on an exciting tour of the campus of the Ilmenau University of Technology and through Ilmenau itself. They describe how they live and study in Ilmenau, give numerous leisure tips and insights into the place of study of the Ilmenau University of Technology and take you to hidden places in the city.

(This video was produced as part of a campaign by the Campus Thuringiathe official portal for choosing a course of study in Thuringia. Further insights into the study locations in Thuringia can be found here here. © Pixelpakete GbR)


Programme coordinator

Dr. rer. pol. Alexander Fox

+49 3677 69-4016

Study organisation

Heide Röseler

+49 3677 69-4054

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