Bachelor of Science
May 16 - October 15 | January 16 - July 15 (International Students)
Media economics is to a large extent a business studies course. The special feature of this course of study is the imparting of knowledge, skills and practical abilities in the fields of economics and law, media technology and media studies. This interdisciplinary approach is intended to enable graduates to design and manage business processes on their own responsibility and in interdisciplinary cooperation with business economists, media technologists, media scientists and partners from other disciplines, taking particular account of media-specific issues.
The bachelor's programme teaches basic specialist knowledge. In the advanced semesters, introductory courses are offered in specialised subjects, especially in business administration. A successful study leads to the professional qualification "Bachelor of Science". It qualifies for the subsequent Master's degree course.
Mathematic foundations (e. g. mathematics for business sciences, statistics)
Business administration (e. g. accounting, bookkeeping, taxation, production management, marketing, business management, finance)
Economics (e. g. micro- and macroeconomics, economic policy, media economics)
Law (e.g. media law, public law, civil law)
Media technologies (e.g. information systems for media economics, applied media technology, media production)
Media- and communication science (e.g. media product research, media management, reception research, methodology)
Foreign languages and General Studies
Professional internship and bachelor thesis