Social media such as Instagram, YouTube and TikTok have become important sources of health information for young people. This includes information about sexual and reproductive health, including contraception. A qualitative interview study with 12 adolescents and young adults explored how contraceptive information is used and valued on social media. In addition, it was explored what requirements young people have for optimal contraception education on social media platforms.
The study was conducted by the Media Psychology and Media Design Group at Technische Universität Ilmenau and emerged from a research project funded by the German Federal Center for Health Education (BZgA).
Döring, N., & Lehmann, S. (2023). Nutzung und Bewertung von Verhütungsinformationen in Sozialen Medien: Eine Interviewstudie mit Jugendlichen und jungen Erwachsenen [Use and evaluation of contraceptive information in social media: an interview study with adolescents and young adults]. Zeitschrift für Sexualforschung. eFirst. https://doi.org/10.1055/a-2055-3160