Research

Research at the Faculty of Economics and Media covers three core areas:

The faculty’s strategic focus lies in the field of ‘Computational Social Sciences: Economy, Media and Social Systems’, which examines the various aspects of the modern digitalised economy and society from an interdisciplinary perspective.

The various areas of Computational Social Sciences include:

• The development and application of innovative methods for large and complex digital data sets resulting from both the observation of human behaviour and digital technologies at the micro, meso and macro levels.
• The theoretical and empirical investigation of the ethical, legal, economic and social implications of advancing digitalisation and related technologies
• The study and further development of economic, communication science and legal theories, data and metrics for investigating the individual and societal consequences of advancing digitalisation and related technologies, including artificial intelligence (AI)
• The design, implementation and evaluation of systems as solutions to real-world problems faced by digitalised individuals, organisations and societies