14th World Media Economics and Management Conference 2021: Emerging Technologies and Cross-Innovation in the Media Industries

Media and Communication Management Group participated at 14th World Media Economics and Management Conference.

For 25 years, the World Media Economics and Management Conference has brought together scholars worldwide to reflect on current issues in the management and economics of media industries. It is the leading biennial meeting of the global community of media economics scholars.

Prof. Dr. Andreas Will, Dr. Britta M. Gossel and Miriam Bernhard attended the 14th World Media Economics and Management Conference 2021 on April 20 and 21.

Dr. Britta M. Gossel gave a presentation on her paper "Cultural Entrepreneurship or Media Entrepreneurship? Definition and Delimitation of Research Programs". Miriam Bernhard (co-authors: Dr. Britta M. Gossel and Prof. Dr. Andreas Will) presented the paper "Rigor and relevance: Enforcing dialogue between media management research and practice".

The Economic Theory Group also discussed and presented other papers at the conference.