The Media and Communication Management research group was a part of this year’s conference of International Workshop on Entrepreneurship, Electronic and Mobile Business (IWEMB). This was held at the 6th and 7th of October 2022 in Leipzig by the Rhein Main university.
As a part of the Media and Communication Management research group Miriam Bernhard presented a study on the topic “Influence of Entrepreneurial Passion on Entrepreneurial Orientation: A Way to Respond to New E-Business Models", that she realized with Britta M. Gossel and Andreas Will.
Moreover another study of the research group exploring "A Sustainable Way To Finance Journalism? E-Business Models Of Media Platforms For News Content" was introduced by Jonas Weber.
The conference is supposed to give researchers the opportunity to discuss upcoming trends and challenges in research and the resulting implications in management.
The research group thanks the organizers of this event.