Among the different sexuality-related online activities that are popular today, searching for and buying sex toys online play an important role. Online marketing has made sex toys much more culturally visible: Intimate products are publicly displayed in text and images on online marketplaces such as Amazon and are openly discussed in customer reviews. The study by the Research Group Media Psychology and Media Design at TU Ilmenau presents a quantitative content analysis of sex toy reviews, comparing different types of toys. The publication is part of a Special Issue on online sexuality in the European Journal of Investigation in Health, Psychology and Education (EJIPHE).
Döring, N., Mikhailova, V., & Noorishad, P.-G. (2022). How Customers Evaluate Genitalia versus Torso Sex Toys on Amazon.com: A Content Analysis of Product Reviews. European Journal of Investigation in Health, Psychology and Education, 12(6), 563-578. https://doi.org/10.3390/ejihpe12060042