SDGs

Ensure healthy lives and promote well-being for all at all ages.

SDG 3 – Good Health and Well-being. The Media Psychology and Media Design Group contributes to SDG 3 through its research and teaching on health communication, examining how digital and social media shape public understanding of physical, sexual, and reproductive health. By studying how health-relevant information is framed, disseminated, and received online, the group helps identify ways to improve the quality and accessibility of health messaging across different media environments and for diverse populations. The research and teaching of the group also addresses the well-being of older adults through the use of digital technologies that foster social inclusion.

Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

SDG 4 – Quality Education. The Media Psychology and Media Design Group advances SDG 4 through its work in media education and the development of innovative digital learning environments. Research in this area focuses on how media and technology can be designed and deployed to enhance teaching and learning across the lifespan, including the use of immersive technologies and evidence-based approaches to improving educational materials and outcomes.

Achieve gender equality and empower all women and girls.

SDG 5 – Gender Equality. The Media Psychology and Media Design Group supports SDG 5 through its dedicated research and teaching strand on gender and diversity in media contexts and beyond. This work critically examines how media represent and influence social norms around gender roles, sexual autonomy, and discrimination, providing an empirical foundation for more equitable media practices and policies. This research also covers issues of online hate speech, non-consensual sexualized deepfakes generated by AI, and other violent online practices that particularly target girls and women and hinder their equal participation in public communication and society at large.