Research
Various structural, content-related and social dimensions of strategic communication (e.g. public relations, marketing communication, internal communication), especially in the context of technology-oriented organizations, are analyzed in the research group of Public Relations and Communication of Technology, under the direction (acting) of Dr. Andreas Schwarz.
ProfileBrigitte Kaltwasser
Profile (main research areas)
The department conducts research within various fields. The main areas of research and teaching are (1) public relations & organizational communication; (2) risk and crisis communication; (3) communication with and about technologies; and (4) international strategic communication.