Social media have become important sources of health information for young people. This includes information about sexual and reproductive health, including contraception. A quantitative media content and quality analysis of the N = 1,000 top contraception posts/videos on YouTube (500), Instagram (250) and TikTok (250) together with the related most liked on-topic user comments per post/video (N = 12,454 comments) was performed.
The study was conducted by the Media Psychology and Media Design Group at Technische Universität Ilmenau and emerged from a research project funded by the German Federal Center for Health Education (BZgA).
Döring, N., Lehmann, S., & Schumann-Doermer, C. (2023). Verhütung auf YouTube, Instagram und TikTok: Eine Inhalts- und Qualitätsanalyse [Contraception on YouTube, Instagram and TikTok: A content and quality analysis]. Bundesgesundheitsblatt – Gesundheitsforschung – Gesundheitsschutz. Online First. https://doi.org/10.1007/s00103-023-03698-0