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Research Group Media Psychology publishes in Bundesgesundheitsblatt

Representation of Alcohol and Alcohol Prevention in Social Media Investigated

Alcohol is – despite its high health risks – a widespread consumption and cultural good. Representations of alcohol are strongly present in traditional media (e.g., film, television) and in digital media (e.g., social media platforms). Those representations often glorify alcohol and relate it with fun, socializing, and romance while ignoring its risks. The current publication of the Research Group Media Psychology and Media Design analyzes alcohol portrayals on Facebook, Instagram, YouTube and TikTok and explores the question of what space alcohol prevention occupies there.


Döring, N., & Holz, C. (2021). Alkohol in sozialen Medien: Wo ist der Platz für Prävention? [Alcohol in social media: Where is the space for prevention?]. Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz, 64(6), 697–706.