Dr. Pauline Gidget Estella is a postdoctoral researcher and lecturer whose work focuses on the intersections of journalism, crisis communication, artificial intelligence, and de-Westernization. She is currently conducting research on journalism education and artificial intelligence at TU Ilmenau, largely funded by the State Ministry of Thuringia under the Postdoc-Stipendien-Programm zur Förderung der wissenschaftlichen Tätigkeit von Frauen (Postdoctoral Fellowship Program to Promote the Scientific Activities of Women). Previously, she was part of the DECIPHER project, a seven-country comparative research initiative on pandemic crisis communication, funded by the Deutsche Forschungsgemeinschaft (DFG).
Dr. Estella also serves as an Associate Editor of Media Asia, a Q2 Scopus-indexed journal published by Taylor & Francis that focuses on journalism, advertising, public relations, and related media research in Asian and diasporic Asian contexts.
She has taught courses in journalism education evaluation, communication research, and intercultural communication in Germany, Türkiye, and the Philippines, and has supervised master thesis work in Sweden. She has also served as a research consultant for international organizations such as the European Journalism Centre and the Asia Pacific Research Network. Additionally, she was a principal investigator in a four-country comparative project on journalism education in Asia funded by the Sumitomo Foundation.
Beyond academia, Dr. Estella has worked as a journalism curriculum consultant for the Philippine Department of Education and as a workplace communication consultant for government agencies and private companies in the Philippines.
