Brief description
Business Administration with a Technical Orientation comprises the core elements of a business administration degree programme supplemented by subjects (electives) from engineering and natural sciences. The acquisition of additional knowledge, skills and competences in the technical field provides graduates with a differentiation on the labour market and qualifies them in particular for professional fields of application in Industry- and technology companies.
The level of education attained in the Bachelor's programme already allows for extensive career-oriented specialisation and consolidation with the transition to the Master's programme. Successful completion of the programme leads to the professional qualification "Bachelor of Science". This is a prerequisite for a Master's programme.
Compulsory modules Business Administration (e.g. Accounting, Financing and Investment, Production Management, Technology Marketing, Corporate Management, Innovation Management)
Compulsory module Economics, Law and Business Informatics (e.g. Business Digitalisation, Microeconomics, Macroeconomics, Industrial Economics, Business Law)
Compulsory modules Mathematics and Statistics
Elective area of economics and law (e.g. international marketing, taxes, information management, ERP systems, media markets and digitalisation, media law)
Elective area engineering and natural sciences (e.g. physics, technical chemistry, presentation theory, production technology, measurement and sensor technology, automation technology, circuits for materials and products).
Soft skills, Studium generale and languages
Specialised internship and Bachelor's thesis
