News

Andreas Schwarz gives keynote presentation at an event organized by GACC South and BMWi

On the 4th of November, Andreas Schwarz gave a keynote presentation with the title "Efficient Crisis Management — an outlook" at the event "Transatlantic Program: Virtual Encounter Trip to Germany on the topic of 'Pandemic-Resilient Infrastructure and Efficient Crisis Management'"

In his online lecture, Schwarz provided insight into current research on risk and crisis communication and its relevance to the COVID-19 pandemic and climate change communication. He also addressed the limitations of research in such mega-crises and discussed strategies for risk and crisis communication practice.

The Zoom event was organized by the German American Chamber of Commerce of the Southern U.S. (GACC South) and the German Federal Ministry for Economic Affairs and Energy (BMWi). The event centered on panel discussions featuring experts from Texas (U.S.) and Bavaria (Germany) in urban and transportation planning, future mobility, local government, crisis communications, public health, virology, and other related fields.

For more information, visit the GACC South website.

Research

We research various structural, content-related and social dimensions of strategic communication, including in the context of technology-oriented organizations. Our focus is on public relations & organizational communication, risk and crisis communication, communication with and about technologies, and international strategic communication.

ResearchTU Ilmenau
TeachingTU Ilmenau

Teaching

In the area of teaching, we deal as a field of expertise with the areas of public relations, crisis communication, international communication, communicator research as well as media change and social media.

Publications

PublicationsiStockphoto
  • Schwarz, A., Seeger, M., & Auer, C. (Eds.). (2016). Handbook of international crisis communication research. Chichester: Wiley-Blackwell.
    Schwarz, A., Schleicher, K., Srugies, A., & Rothenberger, L. (2017). Crisis communication of youth welfare offices in Germany: Findings on media coverage and strategic communication especially in the context of severe cases of child welfare endangerment. Ilmenau: Ilmenau University Press. 
    Schwarz, A. (2010). Crisis PR from a stakeholder perspective: The influence of attributions of cause and responsibility on organizational reputation. Wiesbaden: VS Verl. for the Social Sciences.

all publications

Team

The research group for Public Relations and Communication of Technology has been led on an interim basis since 04/2023 by Prof. Dr. Martin Löffelholz. The team consists of Dr. Andreas Schwarz, Francis Alpers, Elisabeth U. Wagner-Olfermann, and Tatjana Faj. Melanie Waltinger currently supports as team assistant.

 
TeamAnLi Fotografie