News

COVID, Lockdown and Conspiracies – Andreas Schwarz gives lecture at the Children's and Kid's University about communication in health crises

On the topic of "COVID, Lockdown, and Conspiracies: Does Communication Make You (Un)Healthy?", Dr. Andreas Schwarz, Head of the Group for Public Relations and Technology Communication at the IfMK, gave a lecture at the Children's and Kid's University, which takes place annually at the TU Ilmenau.

Numerous kids had the opportunity to get a taste of the everyday life of students and science on campus - unfortunately only with a very limited number of participants due to the current pandemic situation. Nevertheless, many exciting lectures were offered to the kids in the region both online and in person. Dr. Schwarz showed with his lecture how communication works in health crises, how fakenews or conspiracy myths spread and what effects this can have on the health of all of us.

Research

We research various structural, content-related and social dimensions of strategic communication, including in the context of technology-oriented organizations. Our focus is on public relations & organizational communication, risk and crisis communication, communication with and about technologies, and international strategic communication.

ResearchTU Ilmenau
TeachingTU Ilmenau

Teaching

In the area of teaching, we deal as a field of expertise with the areas of public relations, crisis communication, international communication, communicator research as well as media change and social media.

Publications

PublicationsiStockphoto
  • Schwarz, A., Seeger, M., & Auer, C. (Eds.). (2016). Handbook of international crisis communication research. Chichester: Wiley-Blackwell.
    Schwarz, A., Schleicher, K., Srugies, A., & Rothenberger, L. (2017). Crisis communication of youth welfare offices in Germany: Findings on media coverage and strategic communication especially in the context of severe cases of child welfare endangerment. Ilmenau: Ilmenau University Press. 
    Schwarz, A. (2010). Crisis PR from a stakeholder perspective: The influence of attributions of cause and responsibility on organizational reputation. Wiesbaden: VS Verl. for the Social Sciences.

all publications

Team

The research group for Public Relations and Communication of Technology has been led on an interim basis since 04/2023 by Prof. Dr. Martin Löffelholz. The team consists of Dr. Andreas Schwarz, Francis Alpers, Elisabeth U. Wagner-Olfermann, and Tatjana Faj. Melanie Waltinger currently supports as team assistant.

 
TeamAnLi Fotografie