News

Research Group PRTK is the newest member of the Thüringer Innovationszentrum Mobilität

The research group for Public Relations and Communication of Technology (PRTK) was recently accepted as a member of the Thüringer Innovationszentrum Mobilität (ThIMo) at the request of the research groups' head Dr. Andreas Schwarz.

The institute council of the cross-faculty Institute for Mobility Research at the TU Ilmenau approved the application in June with an overwhelming majority. The director of the institute and head of the associated technological center, Professor Matthias Hein, sees this step as an important milestone in the ten-year history of ThIMo: "This means that for the first time we have a social science partner at our side and can now also address the social dimension of sustainable mobility." The expansion of the ThIMo is also related to the recently acquired KREATÖR project, which is funded with around two million euros by the Thuringian Ministry of Economics, Science and Digital Society (TMWWDG). The project scientifically accompanies the planned introduction of highly automated shuttle buses in Ilmenau's public transport system. In the future, these shuttles will transport passengers between Ilmenau's main train station and the TU Ilmenau campus as a pilot project. In addition to the technological aspects, the KREATÖR project analyzes social acceptance, individual risk perceptions and media publicity by the research group PRTK, which is involved in the project until the end of 2023. In addition, the department supports the project partners with communication concepts. "In this way, we succeed in consistently implementing interdisciplinary cooperation at the interface of engineering and social sciences, which is particularly relevant in this project both for the region and for scientific progress in this field," says department head Schwarz.

Research

We research various structural, content-related and social dimensions of strategic communication, including in the context of technology-oriented organizations. Our focus is on public relations & organizational communication, risk and crisis communication, communication with and about technologies, and international strategic communication.

ResearchTU Ilmenau
TeachingTU Ilmenau

Teaching

In the area of teaching, we deal as a field of expertise with the areas of public relations, crisis communication, international communication, communicator research as well as media change and social media.

PublicationsiStockphoto
  • Schwarz, A., Seeger, M., & Auer, C. (Eds.). (2016). Handbook of international crisis communication research. Chichester: Wiley-Blackwell.
    Schwarz, A., Schleicher, K., Srugies, A., & Rothenberger, L. (2017). Crisis communication of youth welfare offices in Germany: Findings on media coverage and strategic communication especially in the context of severe cases of child welfare endangerment. Ilmenau: Ilmenau University Press. 
    Schwarz, A. (2010). Crisis PR from a stakeholder perspective: The influence of attributions of cause and responsibility on organizational reputation. Wiesbaden: VS Verl. for the Social Sciences.

The research group for Public Relations and Communication of Technology has been led on an interim basis since 04/2023 by Prof. Dr. Martin Löffelholz. The team consists of Dr. Andreas SchwarzFrancis Alpers, Elisabeth U. Wagner-Olfermann, and Tatjana Faj. Melanie Waltinger currently supports as team assistant.

 
TeamAnLi Fotografie