Development of personas for exemplary mobility stations in Germany

Project objective

The aim of the project work is to describe typical users of mobility stations in Germany using a user-centered design approach called personas.

The personas provide a better understanding of the different needs of travelers for the planning and further development of mobility stations. This supports the user-oriented development of selected stops into transfer hubs for the mobility of the future and improves the travel experience for all target groups, such as commuters, long-distance travelers and older people.

The four personas presented here are a selection that can be supplemented by other target groups with special needs.

 

Procedure

The persona development process combines quantitative mobility data from the MID study 2018-2023 with qualitative content from interviews and expert assessments collected as part of the project.

In the first step, the relevant behaviors at mobility stations were identified from the mobility data, including typical motivations for mobility, frequency of use, preferred means of transport and transfer patterns.

Then, optional variables such as expectations and daily routines were examined in eight interviews with people of different ages and with different mobility preferences. The behavioral variables were refined with the collected findings.

Finally, feedback from three people with industry expertise was used to validate and refine the personas.

 

Results

The following personas were created in the project:

Project data

Project management: Tarun Devidas Ramani

Mentoring Prof. Dr. Matthias Hirth,Dr.-Ing. Cindy Mayas

TU Ilmenau,User-centric Analysis of Multimedia Data Group, Research Project 2025

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