Digital Business - Media Economics and Digital Markets (M.Sc.)

The program combines - in a unique way compared to other universities - media-specific content from an economic, technical and social science perspective with cross-industry economics studies. The study program aims at a research-oriented deepening of the competences already acquired in a Bachelor's program.

Compulsory modules are Media Economics, Media Marketing, Media Management and Communication Theories as well as Media Law.

In addition, various modules can be taken in the three elective areas of "Business, Strategy and Management", "International Business and Communication" and "Complementary Aspects of Media Business".

The guiding idea of the Master's program in Media Business is to offer students a more advanced specialization and further qualification compared to the Bachelor's program. The program deepens specialized knowledge and qualifies students for independent scientific work, so that it prepares them for doctoral studies.