Short profile

Master of Science
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Restrictions on admission
none | individual acceptance
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Standard period of study
4 semester
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Start of studies
April 1 or October 1
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Requirement for admission
Bachelor's degree in a similar field
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Credit points
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Teaching language

Double degree possible | Russia (currently suspended)

Application with German certificates

Application with foreign certificates


The program combines - in a unique way compared to other universities - media-specific content from an economic, technical and social science perspective with cross-industry economics studies. The study program aims at a research-oriented deepening of the competences already acquired in a Bachelor's program.

Compulsory modules are Media Economics, Media Marketing, Media Management and Communication Theories as well as Media Law.

In addition, various modules can be taken in the three elective areas of "Business, Strategy and Management", "International Business and Communication" and "Complementary Aspects of Media Business".

The guiding idea of the Master's program in Media Business is to offer students a more advanced specialization and further qualification compared to the Bachelor's program. The program deepens specialized knowledge and qualifies students for independent scientific work, so that it prepares them for doctoral studies.


Interview with a graduate (PDF for download)

Content of study

Compulsory module Media Economics and Media Law (e.g. Media Economics, Media Marketing, Media Management and Communication Theories, Media Law)

29 %

Elective area Business, Strategy and Management (e.g. Business-to-Business Marketing, Innovation Management, Motivation and Leadership, International Service Marketing, Strategic Management & Entrepreneurship, Strategic Controlling, Business Ethics, Sustainability Management)

17 %

Electives in International Economics and Communication (e.g., Energy Economics, European Law, Intercultural Communication, International Trade Law & Economics, Managing Strategic Risk and Crisis Communication, Resource Economics, The Economics of Entertainment, Culture, and Events, Environmental Economics)

17 %

Elective area Complementary aspects of media business (e.g. data analysis and data mining, IT service management, methods and tools of the digital factory, forecasting, quantitative business planning as well as other offers of the university)

8 %

Elective area main seminar

4 %

Master thesis

25 %
Detailed subject overview: Modultafel Medienwirtschaft (Master)

Great, individual attention and small, nice learning groups.

Luca-Marie Kladen


Fields of work

  • Finance and controlling
  • Purchasing, Sales and Marketing
  • Project Management
  • Corporate Governance
  • Advertising and media agencies
  • TV and Broadcasting
  • newspaper and magazine publishers, book and music publishers
  • Multimedia enterprises and motion picture production

Caro studies Media Management at the TU Ilmenau


Programme coordinator

Study organisation

Heide Röseler

+49 3677 69-4054