Master of Science
none | individual acceptance
April 1 or October 1
Bachelor's degree in a similar field
The program combines - in a unique way compared to other universities - media-specific content from an economic, technical and social science perspective with cross-industry economics studies. The study program aims at a research-oriented deepening of the competences already acquired in a Bachelor's program.
Compulsory modules are Media Economics, Media Marketing, Media Management and Communication Theories as well as Media Law.
In addition, various modules can be taken in the three elective areas of "Business, Strategy and Management", "International Business and Communication" and "Complementary Aspects of Media Business".
The guiding idea of the Master's program in Media Business is to offer students a more advanced specialization and further qualification compared to the Bachelor's program. The program deepens specialized knowledge and qualifies students for independent scientific work, so that it prepares them for doctoral studies.
Compulsory module Media Economics and Media Law (e.g. Media Economics, Media Marketing, Media Management and Communication Theories, Media Law)
Elective area Business, Strategy and Management (e.g. Business-to-Business Marketing, Innovation Management, Motivation and Leadership, International Service Marketing, Strategic Management & Entrepreneurship, Strategic Controlling, Business Ethics, Sustainability Management)
Electives in International Economics and Communication (e.g., Energy Economics, European Law, Intercultural Communication, International Trade Law & Economics, Managing Strategic Risk and Crisis Communication, Resource Economics, The Economics of Entertainment, Culture, and Events, Environmental Economics)
Elective area Complementary aspects of media business (e.g. data analysis and data mining, IT service management, methods and tools of the digital factory, forecasting, quantitative business planning as well as other offers of the university)
Elective area main seminar