News

Exam inspection

Opportunity to inspect your exam
Unsplash | Scott Graham

Dear students,

the inspection of the following exams from the winter semester 2025/26 will take place on Tuesday, May 19th, from 10:30 a.m. to 11:00 a.m., in the Oeconomicum building, room 5016:

  • Business-to-Business-Marketing (March 17, 2026),
  • Internationales Marketing in Wachstumsmärkten (March 17, 2026),
  • Marketingmanagement und Onlinemarketing (March 10, 2026),
  • Marketingmanagement und Technologiemarketing (March 10, 2026) and
  • Medienmarketing (March 10, 2026).

Please arrive on time and be sure to bring your Thoska card or a valid photo ID for identity verification!

If a third party is to inspect your exam in your place, a written authorization is required.

Note: We would like to point out that the appointment is only for the purpose of inspecting the examination. Questions regarding content will be answered in justified cases at a separate consultation appointment. In this case, please submit an informal, reasoned request to Prof. Dr. Anja Geigenmüller (mar-wm@tu-ilmenau.de).

We will be happy to answer any further questions you may have.

Your Marketing Group

Research

Our research focuses on aspects of service marketing, industrial and technology marketing. In addition, our research portfolio contains topics in international marketing and media marketing. Over the years, we have obtained extensive experience in cross-disciplinary research projects at the interface between marketing and engineering. As academic researchers, we value relevance, international reach as well as an effective knowledge transfer between academia and industry/society.
 

Research Profile

TU Ilmenau/Michael Reichel (ari)

Teaching

TU Ilmenau/Michael Reichel (ari)

For bachelor students, we provide courses of introduction to marketing, online marketing, service marketing as well as marketing for industrial goods and technologies. For master students, we offer a range of research-based courses of international service marketing, science and technology marketing, media marketing, and business-to-business marketing. In addition, our seminars invite students to get involved with current topics in marketing and marketing science and to develop their own pieces of research.
 

Courses

Team

Learn more about our team.

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Publications

benoa/iStockphoto
  • Geigenmüller, A.; Hartmann, F. A. (2024): Nachhaltigkeitsbewusstsein von Dienstleistungskunden und individuelles Kognitionsbedürfnis – ein Forschungsmodell, In Bruhn, M.; Hadwich, K. (Hrsg.): Sustainable Service Management: Band 1: Nachhaltigkeit aus Sicht von Kunden und Mitarbeitern, Wiesbaden, S. 171–187.
  • Geigenmüller, A.; Mayr, V. Maurer, M. (2023): Servicetransformation und organisationaler Wandel – Konzeptionelle Grundlagen und empirische Analyse. In: Bruhn, M.; Hadwich, K. (Hrsg.): Gestaltung des Wandels im Dienstleistungsmanagement (Band 2): Kundenperspektive – Anbieterperspektive – Mitarbeiterperspektive, Wiesbaden, S. 443–467.
  • Pezoldt, K. Koval, A. (2023):Internationales Marketing in Transformationsländern, München.

all Publications

Contact

Foto Meike BarnickelTU Ilmenau/AnLi Fotografie
 

Meike Barnickel

Secretariat

+49 3677 69-4080

mar-wm@tu-ilmenau.de

Office hours: Monday, Wednesday and Thursday
9:00 am to 1:00 pm

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