TU Ilmenau/AnLi Fotografie
Address for visitors:
Building Oeconomicum, room 4010
Helmholtzplatz 3
98693 Ilmenau
Germany
+49 3677 69-4085
Office hours: Office hours can be arranged at any time.
(Please ask for an appointment in advance by email or via the secretary's office).
Publication list
Academic career
2012 | Appointment to the W3-Professorship for General Business Administration, especially Marketing, at the TU Ilmenau |
2011 | Habilitation Venia Legendi in Business Administration |
2007 | Guest Lecturer at EGADE Monterrey Tech - ITESM, México City (MBA Program "Management of Urban Utilities" - "Introduction to Marketing") |
2006 | Guest Professorship at the Vienna University of Economics and Business Administration (Prof. Dr. Reiner Springer)(Advanced Seminar "Brand Management in International Markets") |
2003 | PhD on the Dr. rer. pol. topic of the thesis: "Regional origin of brands - influence on brand perception - consequences for brand management". |
1999 to 2011 | scientific assistant and research assistant at the Chair of Marketing and International Trade at the TU Bergakademie Freiberg |
1994 to 1999 | Studies in business administration at the TU Bergakademie Freiberg, specialising in business administration: Marketing, Controlling, Business English |
Memberships and functions
- Member of the American Marketing Association AMA
- Member of the European Academy of Marketing EMAC
- Member of the Association of University Professors for Business Administration VHB
- Member of the German Association of Universities DHV
- Vice President for Education at the TU Ilmenau (since 8.7.2020)
- Dean of the Department of Economics and Media (1.1.2019-31.12.2020)
- Vice Dean of the Department of Business Administration, Economics and Media (1.1.-31.12.2018)
- Member of the Senate Committee for Education of the TU Ilmenau (until 2018)
- Member of the Senate Committee for Research at the TU Ilmenau (until 2017)
- Member of the Board of the Association of Friends of the Department of Economics and Media proWiWi e.V. (until 2018)
- Member of the Editorial Board of the "Economic Business Review" EWC
- Member of the Editorial Board of the "Journal for East European Management Studies" JEEMS
- Member of the Board of Directors of the Collaborative Research Center 799 "TRIP-Matrix-Composite" at the TU Bergakademie Freiberg (2008 - 2012)
- Marketingmanagement und Technologiemarketing (Bachelor, german, from the winter term 2021/22)
- Service Marketing (Bachelor, english, from the summer term 2023)
- Business-to-Business-Marketing (Master, english, from the summer term 2022)
- Contemporary Issues in Marketing (Master, english, from the winter term 2024/25)
- International Service Management (Master, english, from the winter term 2023/24)
- Science and Technology Marketing (Master, english, from the winter term 2024/25)
- Research seminar for Bachelor
- Research seminar for Master
iStockphoto
- Enke, M.; Geigenmüller, A.; Leischnig, A. (Hrsg.) (2022): Commodity Marketing. Strategies, Concepts, and Cases. 1st ed., Cham.
- Geigenmüller, A.; Hoebbel, A. (2020): Privacy Concerns – Ursachen, Erscheinungsformen und Implikationen für das Kundenbeziehungsmanagement. In: Bruhn, M.; Hadwich, K. (Hrsg.): Automatisierung und Personalisierung von Dienstleistungen. Konzepte – Kundeninteraktionen – Geschäftsmodelle, Wiesbaden, S. 121-140.
- Leischnig, A., Geigenmüller, A. (2018): When does alliance proactiveness matter to market performance?. Industrial Marketing Management, 74, S. 79-88. https://doi.org/10.1016/j.indmarman.2017.09.025