University Professor Anja Geigenmüller

TU Ilmenau/AnLi Fotografie

Address for visitors:

Building Oeconomicum, room 4010
Helmholtzplatz 3
98693 Ilmenau
Germany

+49 3677 69-4085

mar-wm@tu-ilmenau.de

Office hours: Office hours can be arranged at any time.
(Please ask for an appointment in advance by email or via the secretary's office).

Publication list

Research and work focus

  • Services marketing
  • Management of business, especially technology transfer relationships
  • Capital goods and technology marketing
  • Science communication
  • Brand management

Academic career

2012 Appointment to the W3-Professorship for General Business Administration, especially Marketing, at the TU Ilmenau
2011 Habilitation Venia Legendi in Business Administration
2007 Guest Lecturer at EGADE Monterrey Tech - ITESM, México City (MBA Program "Management of Urban Utilities" - "Introduction to Marketing")
2006 Guest Professorship at the Vienna University of Economics and Business Administration (Prof. Dr. Reiner Springer)(Advanced Seminar "Brand Management in International Markets")
2003 PhD on the Dr. rer. pol. topic of the thesis: "Regional origin of brands - influence on brand perception - consequences for brand management".
1999 to 2011 scientific assistant and research assistant at the Chair of Marketing and International Trade at the TU Bergakademie Freiberg
1994 to 1999 Studies in business administration at the TU Bergakademie Freiberg, specialising in business administration: Marketing, Controlling, Business English

Memberships and functions

  • Member of the American Marketing Association AMA
  • Member of the European Academy of Marketing EMAC
  • Member of the Association of University Professors for Business Administration VHB
  • Member of the German Association of Universities DHV
  • Vice President for Education at the TU Ilmenau (since 08.07.2020)
  • Dean of the Department of Economics and Media (01.01.2019–31.12.2020)
  • Vice Dean of the Department of Business Administration, Economics and Media (01.01.–31.12.2018)
  • Member of the Senate Committee for Education of the TU Ilmenau (until 2018)
  • Member of the Senate Committee for Research at the TU Ilmenau (until 2017)
  • Member of the Board of the Association of Friends of the Department of Economics and Media proWiWi e.V. (until 2018)
  • Member of the Editorial Board of the "Economic Business Review" EWC
  • Member of the Editorial Board of the "Journal for East European Management Studies" JEEMS
  • Member of the Board of Directors of the Collaborative Research Center 799 "TRIP-Matrix-Composite" at the TU Bergakademie Freiberg (2008–2012)

Courses

  • Marketingmanagement und Technologiemarketing (Bachelor, german, from the winter term 2021/22)
  • Service Marketing (Bachelor, english, from the summer term 2023)
  • Business-to-Business-Marketing (Master, english, from the summer term 2022)
  • Contemporary Issues in Marketing (Master, english, probably from the winter term 2024/25)
  • International Service Management (Master, english, probably from the winter term 2023/24)
  • Science and Technology Marketing (Master, english, probably from the winter term 2024/25)
  • Research seminar for Bachelor
  • Research seminar for Master

Publications

iStockphoto

all publications