Bachelor courses
Marketingmanagement und Technologiemarketing (Marketing Management and Technology Marketing) (offered in winter; taught through German)
Marketingmanagement und Onlinemarketing (Marketing Management and Online Marketing) (offered in winter; taught through German)
Service Marketing (offered in summer; taught through English)
Master courses
Medienmarketing (Media Marketing) (winter; taught through English)
Business-to-Business-Marketing (in summer; taught through English)
International Service Management (taught through English) (planned to start in winter 2024/25)
Science and Technology Marketing (taught through English) (planned to start in summer 2024)