The department offers the following courses (usually lectures, tutorials and seminars) on a regular basis according to the valid study regulations. Examinations can usually be taken in each semester. Further information can be found in the respective Moodle course.

Bachelor courses

Marketingmanagement und Technologiemarketing (Marketing Management and Technology Marketing) (offered in winter; taught through German)

Marketingmanagement und Onlinemarketing (Marketing Management and Online Marketing) (offered in winter; taught through German)

Internationales Marketing in Wachstumsmärkten (International Marketing in Emerging Markets) (offered in summer; taught through German)

Service Marketing (offered in summer; taught through English)

     

Master courses

Medienmarketing (Media Marketing) (winter; taught through English)

Business-to-Business-Marketing (in summer; taught through English)

International Service Management (taught through English) (planned to start in winter 2024/25)

Science and Technology Marketing (taught through English) (planned to start in summer 2024)

Seminar papers

Seminars are the introduction to scientific work and are intended to prepare students for writing their final thesis.

TU Ilmenau/Michael Reichel (ari)
Michael Reichel | TU Ilmenau

Theses

With their theses, students are expected to produce an independent scientific achievement.

Contact

Meike Barnickel
Management Assistant

+49 3677 69-4080

mar-wm@tu-ilmenau.de

Office hours: Monday to Friday: 9 a.m. – 1 p.m.