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Meike Barnickel
Management Assistant
+49 3677 69-4080
Office hours: Monday to Friday: 9 a.m. – 1 p.m.
Transition countries are in a transition from one economic system to another. This can be either the transformation from a planned to a market economy and vice versa. Transition countries exist in Eastern Europe, East Asia, South America, Africa and the Arab region. They are characterized by an abnormally high variability associated with turbulence. In order to do marketing under these turbulent conditions, special knowledge of the transformation levels and the country culture is necessary. Therefore, we address the following topics:
Media companies create, bundle and distribute media products. The specificity of media products, their sales in two markets, and their social importance place special demands on the marketing of companies in the media industry. The following research questions are of interest:
Technological developments have changed our lives as consumers in recent years. For example, we buy our tickets over the Internet, calculate the loan instalments for a new car with the help of an online calculator or check in not at the airport but the night before by mobile phone. The advantages of such self-service technologies (SSTn) for companies are obvious: they save costs. Companies promise their customers speed, convenience and quality of experience. But how do users actually experience new technologies? The field addresses the following research questions:
The importance of reputation as an intangible asset has increased not only in companies but also at universities. In the course of international competition for students, scientists and financial resources, a positive reputation, as the perception of the stakeholders of teaching and research services, represents a competitive advantage over other universities that cannot be imitated. The reputation of professors, which is the sum of teaching, research and service results, plays a crucial role. Therefore, the department explores the following questions: