Our research focuses on aspects of service marketing, industrial and technology marketing. In addition, our research portfolio contains topics in international marketing and media marketing. Over the years, we have obtained extensive experience in cross-disciplinary research projects at the interface between marketing and engineering. As academic researchers, we value relevance, international reach as well as an effective knowledge transfer between academia and industry/society.

Research Profile

TU Ilmenau/Michael Reichel (ari)


TU Ilmenau/Michael Reichel (ari)

For bachelor students, we provide courses of introduction to marketing, online marketing, service marketing as well as marketing for industrial goods and technologies. For master students, we offer a range of research-based courses of international service marketing, science and technology marketing, media marketing, and business-to-business marketing. In addition, our seminars invite students to get involved with current topics in marketing and marketing science and to develop their own pieces of research.



Learn more about our team.

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  • Jevtić, A.; Pezoldt, K.; (2023): "Digital Twins: Definition, Application Options in the Product Life Cycle and Marketing", Proceedings of the 60th Ilmenau Scientific Colloquium, September 4–8, 2023, Ilmenau/Germany.
  • Pezoldt, K.; Koval, A.: Internationales Marketing in Transformationsländern, München, 2023.
  • Lukicheva, T.; Pezoldt, K.; Veredyuk, O. (2023): Digital Labour Platforms as New Relational Structure: Principles, Characteristics and Development Drivers. In: Antonyuk, A., Basov, N. (Eds.): Networks in the Global World VI. NetGloW 2022. Lecture Notes in Networks and Systems, vol 663. Springer, Cham.


Meike Barnickel
Management Assistant

+49 3677 69-4080

Office hours: Monday to Friday: 9 a.m. 1 p.m.