Professor Kerstin Pezoldt

TU Ilmenau/AnLi Fotografie

Address for visitors:

Building Oeconomicum, room 4011
Helmholtzplatz 3
98693 Ilmenau
Germany

+49 3677 69-4002

kerstin.pezoldt@tu-ilmenau.de

Office hours: individually by prior appointment by email

Research focus

  • International marketing management
  • Marketing of media companies
  • Consumer research
  • Marketing in small and medium-sized enterprises
  • Reputation Research

Courses

  • Marketingmanagement und Onlinemarketing (Bachelor, german, from the winter term 2021/22)
  • Internationales Marketing in Wachstumsmärkten (Bachelor, german, from the summer term 2023)
  • Medienmarketing (Master, german, from the winter term 2021/22)
  • Research seminar for Bachelor
  • Research seminar for Master

Publications

Publication list