Professor Kerstin Pezoldt

Address for visitors:

Building Oeconomicum, room 4011
Helmholtzplatz 3
98693 Ilmenau

+49 3677 69-4002

Office hours (during the lecture period) in summer term 2023: individually by prior appointment by email or via the secretary's office.
Outside the lecture period: individual appointment by email

Publication list

Research focus

  • International marketing management
  • Marketing of media companies
  • Consumer research
  • Marketing in small and medium-sized enterprises
  • Reputation Research


  • Marketing 2 – International marketing in emerging markets (Bachelor)
  • Marketing 5/2 – Media marketing (Master)
  • Research seminar for Bachelor
  • Research seminar for Master


  • Lukicheva, T.; Pezoldt, K.; Veredyuk, O. (2023): Digital Labour Platforms as New Relational Structure: Principles, Characteristics and Development Drivers. In: Antonyuk, A., Basov, N. (Eds.): Networks in the Global World VI. NetGloW 2022. Lecture Notes in Networks and Systems, vol 663. Springer, Cham.
  • Pezoldt, K.; Mikheeva, E. A.; Koval, A. G.; Gubina, M. A. (2022): Protection of Geographical Indications in International Trade: Prospects for Russia. In: Economy of Regions, 18(3), 2022, S. 882-894.
  • Molchanov, N. N.; Muravyova, O. S.; Pezoldt, K. (2021): Data-Driven Marketing as a Means of Improving the Effectiveness of a Marketing Campaign in the Digital Economy. In: Technological Trends and Science Intensive Economy: Business, Industries, Regions, Saint Petersburg, S. 173–196.