Professor Kerstin Pezoldt

TU Ilmenau/AnLi Fotografie

Address for visitors:

Building Oeconomicum, room 4011
Helmholtzplatz 3
98693 Ilmenau

+49 3677 69-4002

Office hours (during the lecture period) in summer term 2024: individually by prior appointment by email or via the secretary's office.
Outside the lecture period: individual appointment by email

Publication list

Research focus

  • International marketing management
  • Marketing of media companies
  • Consumer research
  • Marketing in small and medium-sized enterprises
  • Reputation Research


  • Marketingmanagement und Onlinemarketing (Bachelor, german, from the winter term 2021/22)
  • Internationales Marketing in Wachstumsmärkten (Bachelor, german, from the summer term 2023)
  • Medienmarketing (Master, german, from the winter term 2021/22)
  • Research seminar for Bachelor
  • Research seminar for Master


  • Jevtić, A.; Pezoldt, K.; (2023): "Digital Twins: Definition, Application Options in the Product Life Cycle and Marketing", Proceedings of the 60th Ilmenau Scientific Colloquium, September 4–8, 2023, Ilmenau/Germany.
  • Pezoldt, K.; Koval, A.: Internationales Marketing in Transformationsländern, München, 2023.
  • Lukicheva, T.; Pezoldt, K.; Veredyuk, O. (2023): Digital Labour Platforms as New Relational Structure: Principles, Characteristics and Development Drivers. In: Antonyuk, A., Basov, N. (Eds.): Networks in the Global World VI. NetGloW 2022. Lecture Notes in Networks and Systems, vol 663. Springer, Cham.