Professor Kerstin Pezoldt

Address for visitors:

Building Oeconomicum, room 4011
Helmholtzplatz 3
98693 Ilmenau
Germany

+49 3677 69-4002

kerstin.pezoldt@tu-ilmenau.de

Office hours (during the lecture period) in summer term 2023: individually by prior appointment by email or via the secretary's office.
Outside the lecture period: individual appointment by email

Publication list

Research focus

  • International marketing management
  • Marketing of media companies
  • Consumer research
  • Marketing in small and medium-sized enterprises
  • Reputation Research

Courses

  • Marketing 2 – International marketing in emerging markets (Bachelor)
  • Marketing 5/2 – Media marketing (Master)
  • Research seminar for Bachelor
  • Research seminar for Master

Publications

iStockphoto

all publications