Address for visitors:
Building Oeconomicum, room 4011
Helmholtzplatz 3
98693 Ilmenau
Germany
+49 3677 69-4002
Office hours (during the lecture period) in summer term 2023: individually by prior appointment by email or via the secretary's office.
Outside the lecture period: individual appointment by email
Publication list
iStockphoto
- Vorobieva, I. V.; Pezoldt, K.; Sutuirin, S. F. (Hrsg.): Internationales Marketing. Lehrbuch und Praktikum für das Bachelor- und das Masterstudium, Moskau 2019.
- Pezoldt, K.; Correns, A.; Zajko, M. (2020): Preannouncement of New Products: Overcoming Individual Adoption Barriers, in: Balkan Region Conference on Engineering and Business Education, 1 (1) Sibiu, S. 169–179.
- Pezoldt, K.; Vorobieva, I. V. (2019): Strategic Marketing German Automotive Companies in China in: Sutuirin, S. F.; Vorobieva, I. V.; Navrotzkya N. A.; Popova L. V.; Trofimenko, O. J. (Hrsg.): Ökonomische Theorie und Wirtschaftspraxis: Globale Herausforderungen, Sankt Petersburg, S. 182–191.