Yi Xu M.A.

• Seit Mai 2021: wissenschaftliche Mitarbeiterin im Projekt "Deciphering the 'pandemic public sphere': Government communication, (social) media discourses on and citizens' responses to Covid-19 in Europe and the USA", gefördert von der Deutschen Forschungsgemeinschaft (DFG) 
• Januar 2019 - August 2023: Doctor of Philosophy (Ph.D.) zum Thema "Multimodal news frames: Nationale Bilder Deutschlands und Chinas in Nachrichtenbeiträgen auf Social Media zwischen 2007 und 2019 im Vergleich" (zum Dissertationsthema)
• April 2016 - Juni 2018: Masterstudium (M. A.) in Medien- und Kommunikationswissenschaft, Technische Universität Ilmenau
• September 2011 - Juli 2015: Bachelor-Abschluss (B. A.) in Kommunikation, Universität für Internationale Beziehungen, China

Forschungsinteressen

• Multimodales Nachrichtenframing
• Visuelle Kommunikation
• Risiko- und Krisenkommunikation
• Öffentliche Diplomatie und nationale Images

Publikationen:

• Xu, Y., Yu, J., & Löffelholz, M. (2022). Portraying the pandemic: Analysis of textual-visual frames in German news coverage of COVID-19 on Twitter. Journalism Practice, 1-21. https://doi.org/10.1080/17512786.2022.2058063
• Löffelholz, M., Estella, P. & Xu, Y. (2022). COVID-19 as catalyst of global risk society: Institutionalization, de-Westernization and datafication of crisis communication research. In Y. Nobuto (Eds.), The COVID-19 pandemic and risks in East Asia: Media, social reactions and theories (pp. 14-40). Routledge.
• Xu, Y., & Löffelholz, M. (2021). Multimodal Framing of Germany’s National Image: Comparing News on Twitter (USA) and Weibo (China). Journalism Studies, 22(16), 2256-2278. https://doi.org/10.1080/1461670X.2021.1994445  
• Xu, Y. (2021). Framing advocacy event: Comparing news coverage and Facebook comments of the Belt and Road Forum in Pakistan and the USA. Journal of Contemporary Eastern Asia, 20(1), 1-23. https://doi.org/10.17477/jcea.2021.20.1.001  
• Rothenberger, L., & Xu, Y. (2021). Kulturelle Vielfalt. Communicatio Socialis: Serie Grundbegriffe der Kommunikations- und Medienethik. 526-531. https://doi.org/10.5771/0010-3497-2021-4-526

Vorträge:

• Xu, Y. (2023). Multimodal crisis communication: A comparative analysis of Instagram posts published by governments and health institutions in Germany, Turkey, the UK, the US during 2020–2021. Annual Conference of the International Association for Media and Communication Research (IAMCR), 9-13 July 2023, Lyon, France.
• Löffelholz, M., Estella, P., Schleicher, K., Radechovsky, J., & Xu, Y. (2023). Improvisation, inconsistency, competition: Communication strategies of governments in Europe and the United States during the COVID-19 pandemic – a seven-country comparison. Annual Conference of the International Association for Media and Communication Research (IAMCR), 9-13 July 2023, Lyon, France.
• Löffelholz, M., Estella, P., Schleicher, K., Radechovsky, J., & Xu, Y. (2023). How Governments in Europe and the United States Understand and Deal with Citizens' Perceptions of Government Crisis Communication - Lessons from a Seven-Country Study. The 7th International Crisis Communication Conference of European Communication Research and Education Association (ECREA), 5-7 October 2023, Goteborg, Sweden.
• Xu, Y. (2023). Visual framing and implication to multimodal framing: A systematic review of publications during 1970–2021. The 73rd Annual Conference of International Communication Association (ICA, Visual Communication Studies Division), 25-29 May 2023, Toronto, Canada.
• Rothenberger, L., Xu, Y., Knutzen, K. & Tribusean, I. (2023). Using online social virtual reality in teaching intercultural communication. The 73rd Annual Conference of International Communication Association (ICA, Intercultural Communication Division), 25-29 May 2023, Toronto, Canada.
• Xu, Y. (2022). Portraying the pandemic: Analysis of textual-visual frames in German news coverage of COVID-19 on Twitter. The 72nd Annual Conference of International Communication Association (ICA, Visual Communication Studies Division), 26-30 May 2022, Paris, France. Note: This article was awarded “2022 Top Student Paper” by the Visual Communication Studies Division of the ICA.
• Xu, Y. (2021). Multimodal news frames on Germany’s national image: Comparing news in U.S. Twitter and China Weibo. The 71st Annual Conference of International Communication Association (ICA, Visual Communication Studies Division), 27-31 May 2021, virtual conference.
• Xu, Y. (2020). Wolf Warrior" Diplomacy? Strategic Communication of Chinese Digital Diplomacy on Twitter”. The 70th Annual Conference of International Communication Association(ICA, Public Diplomacy Interest Group), 21-26 May 2020, virtual conference.
• Xu, Y. (2019). Framing national images: Comparing images of the Belt and Road Forum in news coverage and Facebook comments in Pakistan and the USA. The 69th Annual Conference of International Communication Association (ICA, Public Diplomacy Interest Group), 24-28 May 2019, Washington D.C., USA.
• Xu, Y., & Liu, T. (2018). Effects of Avatar's Humanness, Gestures, Spatial Presence on Interpersonal Trust and Attraction in Social VR. The 68th Annual Conference of International Communication Association (ICA, Communication and Technology Division), 24-28 May 2018, Prague, Czech Republic.

  Journal articles and book chapters:

• Xu, Y., Yu, J., & Löffelholz, M. (2022). Portraying the pandemic: Analysis of textual-visual frames in German news coverage of COVID-19 on Twitter. Journalism Practice, 1-21. https://doi.org/10.1080/17512786.2022.2058063
• Löffelholz, M., Estella, P. & Xu, Y. (2022). COVID-19 as catalyst of global risk society: Institutionalization, de-Westernization and datafication of crisis communication research. In Y. Nobuto (Eds.), The COVID-19 pandemic and risks in East Asia: Media, social reactions and theories (pp. 14-40). Routledge.
• Xu, Y., & Löffelholz, M. (2021). Multimodal Framing of Germany’s National Image: Comparing News on Twitter (USA) and Weibo (China). Journalism Studies, 22(16), 2256-2278. https://doi.org/10.1080/1461670X.2021.1994445  
• Xu, Y. (2021). Framing advocacy event: Comparing news coverage and Facebook comments of the Belt and Road Forum in Pakistan and the USA. Journal of Contemporary Eastern Asia, 20(1), 1-23. https://doi.org/10.17477/jcea.2021.20.1.001  
• Rothenberger, L., & Xu, Y. (2021). Kulturelle Vielfalt. Communicatio Socialis: Serie Grundbegriffe der Kommunikations- und Medienethik. 526-531. https://doi.org/10.5771/0010-3497-2021-4-526

•  

  Conferences:

• Xu, Y. (2023). Multimodal crisis communication: A comparative analysis of Instagram posts published by governments and health institutions in Germany, Turkey, the UK, the US during 2020–2021. Annual Conference of the International Association for Media and Communication Research (IAMCR), 9-13 July 2023, Lyon, France.
• Löffelholz, M., Estella, P., Schleicher, K., Radechovsky, J., & Xu, Y. (2023). Improvisation, inconsistency, competition: Communication strategies of governments in Europe and the United States during the COVID-19 pandemic – a seven-country comparison. Annual Conference of the International Association for Media and Communication Research (IAMCR), 9-13 July 2023, Lyon, France.
• Löffelholz, M., Estella, P., Schleicher, K., Radechovsky, J., & Xu, Y. (2023). How Governments in Europe and the United States Understand and Deal with Citizens' Perceptions of Government Crisis Communication - Lessons from a Seven-Country Study. The 7th International Crisis Communication Conference of European Communication Research and Education Association (ECREA), 5-7 October 2023, Goteborg, Sweden.
• Xu, Y. (2023). Visual framing and implication to multimodal framing: A systematic review of publications during 1970–2021. The 73rd Annual Conference of International Communication Association (ICA, Visual Communication Studies Division), 25-29 May 2023, Toronto, Canada.
• Rothenberger, L., Xu, Y., Knutzen, K. & Tribusean, I. (2023). Using online social virtual reality in teaching intercultural communication. The 73rd Annual Conference of International Communication Association (ICA, Intercultural Communication Division), 25-29 May 2023, Toronto, Canada.
• Xu, Y. (2022). Portraying the pandemic: Analysis of textual-visual frames in German news coverage of COVID-19 on Twitter. The 72nd Annual Conference of International Communication Association (ICA, Visual Communication Studies Division), 26-30 May 2022, Paris, France. Note: This article was awarded “2022 Top Student Paper” by the Visual Communication Studies Division of the ICA.
• Xu, Y. (2021). Multimodal news frames on Germany’s national image: Comparing news in U.S. Twitter and China Weibo. The 71st Annual Conference of International Communication Association (ICA, Visual Communication Studies Division), 27-31 May 2021, virtual conference.
• Xu, Y. (2020). Wolf Warrior" Diplomacy? Strategic Communication of Chinese Digital Diplomacy on Twitter”. The 70th Annual Conference of International Communication Association(ICA, Public Diplomacy Interest Group), 21-26 May 2020, virtual conference.
• Xu, Y. (2019). Framing national images: Comparing images of the Belt and Road Forum in news coverage and Facebook comments in Pakistan and the USA. The 69th Annual Conference of International Communication Association (ICA, Public Diplomacy Interest Group), 24-28 May 2019, Washington D.C., USA.
• Xu, Y., & Liu, T. (2018). Effects of Avatar's Humanness, Gestures, Spatial Presence on Interpersonal Trust and Attraction in Social VR. The 68th Annual Conference of International Communication Association (ICA, Communication and Technology Division), 24-28 May 2018, Prague, Czech Republic.