Lucie The Brand

A fair and sustainable fashion brand - slow fashion from Thuringia.

Lucie The Brand was founded in the summer of 2021 by Lucie Stegner as part of her participation in the Ilmkubator Class. The company is a clothing and accessories label that produces fair and sustainable fashion to order. The focus is on environmentally friendly practices in manufacturing and timeless designs that can be customized to the customer's measure.

The sole founder is Lucie Stegner, a student at Ilmenau University of Technology and participant in the Ilmkubator Class 2021. The idea for the start-up came from a passion for designing and tailoring: The student wanted to see her self-made clothes not only on herself, but also on other people. Lucie wants to share her passion for sustainable fashion, make a statement against fast fashion, and show that clothing is not disposable.

Lucie The Brand offers timeless but unique and high quality garments, sewn sustainably and specifically for each customer. There are matching accessories made from leftover fabrics to counteract fabric waste. The focus is on sustainable practices: From the design process to the resources used to the packaging, Lucie aims to be as resource-efficient as possible. Her vision: to make sustainable and fairly produced fashion a standard and an alternative to the fast-moving fashion industry.

August 2021, the designer was able to release her own fashion collection "An ode to summer" with her first successful launch. With her business idea, she was able to successfully assert herself against four competing teams in the Class 2021 pitch contest and won a coaching session with the internationally active trainer Claudia Schubert-Otto (Global Power GmbH). In the future, the founder wants to expand her team and increase awareness of her sustainable and fair fashion brand.

Further information about Lucie The Brand can be found on the website  and  Instagram.

Status: 2022

Lucie Stegner

Lucie The Brand

Interview with Lucie Stegner